As part of Kyobo Book Center's current "Movement for Book-Lovers," the Foundation is co-organizing various activities designed to foster ten million active book-readers. Such activities include Visiting Lectures on Literature for Middle and High Schools, a Nationwide Literary Appreciation Contest for Primary School Students and a Nationwide Essay Contest for Homemakers.

Literary Appreciation Contest in Celebration of the 50th Anniversary of Liberation (1995)

Lecture Tours of High Schools and Middle Schools in and around Seoul (1996-)

Literary Appreciation Contest for Primary School Students from all over Korea (1996-)

National Housewives' Writing Contest (1997-2000)

National Winter Reading Camp for Primary School Students (1998)

2006

In 2006, the campaign focussed on readers and book-buyers as users of "literature", of "books," offering them programs designed to help them approach and enjoy these more easily, through "Spaces for reading with the authors" or "Literary train journeys" and "Literary art exhibitions" etc.

2004

As part of the Kyobo Book Center's current "Book Lovers Campaign", the Daesan Foundation co-organized the Nationwide Literary Appreciation Contest for Primary School Students. About 3,000 applications were arrived and 85 students were selected as winners of the contest, the Grand Prize going to HAM Hyun-Ji.
The award ceremony was held at the Event Hall of the Kyobo Book Center Building on December 28th. The Grand Prize winner received cultural gift certificates equivalent to one million won, Most Excellent Prize winners five hundred thousand won, Excellent Prize winners two hundred thousand won, and Encouragement Prize winners thirty thousand won.

2004's 'Strength of the Heart' campaign was jointly sponsored by the Daesan Foundation, Kyobo Life, and Kyobo Book Center. The aim of the campaign was to help those in need, particularly those feeling the effects of the economic recession and other major social issues. Participants simply sent in personal accounts of how a book had helped them through a difficult time. Selected accounts were then published and the books mentioned were compiled into a list of works that helped 'strengthen the heart.' 1% of all sales for books on this list went to the participants whose stories made the final cut. The end of the campaign was marked by a nation-wide lecture tour.

2003

As part of the Kyobo Book Centre's current "Book Lovers Campaign", the Daesan Foundation co-organized the Nationwide Literary Appreciation Contest for Primary School Students. About 5,000 applications were arrived and 97 students were selected as winners of the contest, the Grand Prize going to JI Sang-Hi. Onyangonchun Elementary School received a special award.

The award ceremony was held at the Conference Hall of the Sejong Center for the Performing Arts on December 23. The Grand Prize winner received cultural gift certificates equivalent to one million won, Most Excellent Prize winners three hundred thousand won, Excellent Prize winners two hundred thousand won, and Encouragement Prize winners thirty thousand won.

The Daesan Foundation and Kyobo Book Centre co-organized the visiting lectures on literature for high school students. Twelve eminent writers lectured at 20 high schools in Seoul, Inchoen, Gyunggi and Daegu areas to foster students' cultural understanding through literature.  

2002

As part of the Kyobo Book Centre's current "Movement for Book-Lovers", the Daesan Foundation co-organized the Nationwide Literary Appreciation Contest for Primary School Students. A total of 2,071 applications arrived and 67 students were selected as winners of the contest, the Grand Prize going to KIM Tae-Ho. Onyangonchun elementary school received Special Award.

The award ceremony was held at the Conference Hall of the Sejong Center for the Performing Arts on December 21st. The Grand Prize winner received cultural gift certificates equivalent to five hundred thousand won, Excellence Prize winners to two hundred thousand won, and Encouragement Prize winners to one hundred thousand won.

The Daesan Foundation and Kyobo Book Centre co-organized the visiting lectures on literature for high school students. Fourteen eminent writers lectured at 22 high schools in Seoul, Busan, and Daegu area to foster students' cultural understanding through literature.  

2001

As part of the Kyobo Book Centre's current "Movement for Book-Lovers", the Daesan Foundation co-organized the Nationwide Literary Appreciation Contest for Primary School Students. A total of 1,925 applications arrived and 67 students were selected as winners of the contest, the Grand Prize going to SHIN Jae-Hoon.

 The award ceremony was held at the Conference Hall of the Sejong Center for the Performing Arts on December 21. The Grand Prize winner received cultural gift certificates equivalent to five hundred thousand won, Excellence Prize winners to two hundred thousand won, and Encouragement Prize winners to one hundred thousand won.  

The Daesan Foundation and Kyobo Book Centre co-organized the visiting lectures on literature for high school students. Fifteen eminent writers lectured at 26 high schools in Seoul, Busan, Daegu, and Daejeon area to foster students' cultural understanding through literature.